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Nothing Smells As Clean As Clean

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By: Jamie Matusow

Editor-in-Chief

If you like the comforting scent of a warm, fluffy bath towel right out of the clothes dryer, you’ll want to wrap yourself in Fusion Brands’ new Clean bath and body line ($18-$34), formulated with Cotton Vantage technology. This technology blends cottonseeds and extracts to create what the brand calls “high-performance bath and body products.” Clean and crisp watery aqua blue labels on simple, sophisticated milky white plastic bottles topped with silver-colored tops add to the clarity of the marketing message. Cartons are FSC-certified and manufactured by Jackel Cosmetics. All cellophane on Clean fragrances is biodegradable, and the fragrances are manufactured by Davlyn, which uses solar power. Pumps are manufactured by Rexam, which is developing an environmental management system, based on the requirements of ISO 14001.

More info: www.cleanperfume.com

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